SwagCycle: Upcycling of Branded Merchandise, with Ben Grossman

When companies rebrand or get acquired, branded merchandise with outdated logos and mottos often end up in a landfill before their actual material life is over. This is a very concerning and sad issue for the environment. Ben Grossman mobilized the resources of the 4th generation family business in marketing and created the platform of givers and takers that helps redistribute branded merchandise and keep it away from landfills for as long as possible. Tune in to the episode to learn how Ben and SwagCycle do it and hear inspiring and creative success stories. Listen at: https://anchor.fm/sustainabilityexplored/episodes/SwagCycle-Upcycling-of-Branded-Merchandise--with-Ben-Grossman-e10np8p

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