Swag Items That Actually Get Used: A Smarter Approach to Promotional Products

Swag items are everywhere—from trade shows and virtual conferences to new hire welcome kits and customer appreciation packages. But how many of those items actually get used? More importantly, how many make a lasting impression?

Too often, companies invest in swag that ends up buried in a drawer or worse, in the trash. The key to maximizing your investment in promotional products lies in being strategic, thoughtful, and intentional with your choices.

Focus on Function

The most appreciated swag items are the ones people use in their daily lives. Think about the last time you received swag—was it useful? The trend today is clear: people want function over fluff. Popular, practical swag includes items like insulated tumblers, portable chargers, phone stands, notebooks, and reusable grocery bags.

By choosing items that serve a purpose, your brand becomes part of the recipient’s routine. That’s long-term brand exposure you can’t get from a digital ad.

Design With Your Audience in Mind

Swag isn’t one-size-fits-all. What excites a college student might not resonate with a C-suite executive. A branded hoodie might be a hit at a tech startup but feel out of place in a formal corporate setting. Understanding your audience is crucial to creating swag that feels personal and appreciated.

Segment your swag strategy the same way you would your marketing campaigns. Personalization—like including someone’s name or curating items based on role or interest—can go a long way in making swag feel more like a gift than a gimmick.

Go Eco-Friendly or Go Home

Sustainability is no longer a trend; it’s an expectation. Consumers and employees alike want to support brands that care about the planet. Swag items made from recycled materials, bamboo, organic cotton, or biodegradable packaging aren’t just eco-conscious—they’re brand builders. They show that your company values more than just profit.

In addition to choosing sustainable products, think about the lifespan of each item. Will it last? Will it be reused? The longer a swag item sticks around, the more value it delivers for your brand and the less it contributes to waste.

Digital Swag: The New Frontier

With more companies going remote and global, digital swag is rising in popularity. Think digital gift cards, branded Zoom backgrounds, or downloadable wellness kits. While tangible items still carry weight, digital swag can offer convenience, speed, and personalization at scale—especially for global teams or virtual events.

What Happens to the Extras?

No matter how well you plan, leftover swag items are inevitable. Old logos, outdated messaging, canceled events—all can leave companies with piles of branded merchandise they no longer need. Disposing of this excess is tricky, especially when it's branded.

That’s where SwagCycle helps. We work with companies to responsibly manage the lifecycle of their swag items by donating, recycling, or repurposing unused inventory. Instead of contributing to waste, your brand can contribute to something meaningful—helping nonprofits, supporting sustainability goals, and closing the loop on your promotional products strategy.